Leading Norwegian Furniture Manufacturer for More than 80 Years

With modern Norwegian design, inspired by ancient traditions and Norwegian nature and history, Fjords creates trends for the future. We focus on creating ergonomic seating for relaxation from head to toe—while still fitting into an elevated home design.   

Hundreds of furniture dealers throughout the United States and Canada have partnered with us. Are you next?  

Become a Fjords Dealer

Official Fjords Furniture Dealer Benefits

When you become an official partner, you’ll experience what hundreds of dealers are already benefiting from: an impressive guaranteed gross profit margin, high square-foot turnover, and the furniture dealer support you need to market and demonstrate our products.  

Minimum 50% Guaranteed Gross Profit Margin 

Our suggested retail prices benefit dealers and their customers. With our suggested retail price, Fjords dealers receive a minimum 50% guaranteed gross profit margin, and the landed costs include shipping from our New Jersey warehouse for your customers.   

Not only is our furniture built for relaxation, but our pricing model is built to relax any fear of hidden costs.  

High Turnover Per Square Foot 

How would it feel if you could have a guaranteed furniture line with high turnover per square foot in your retail space? Pretty comfortable, right? 

We can offer just that. Once customers learn the factors that make our furniture stand above the rest, they welcome Fjords into their home.  

Robust Resource Vault  

We provide all Fjords dealers with a full content management system full of images, videos, social media content calendars, set up guides, training tutorials and more. You and your sales representatives will have everything at your fingertips to help you in store and online.  

Customized Digital Advertising 

Official dealers can opt in to customized furniture advertising campaigns that will run on Facebook and Instagram. We’ll handle all the heavy lifting for you, including set up, deciding on audience parameters, adjusting live ads, creating high-quality images, and more.  

Furniture Inspired by Norwegian Heritage & Design

Our line of recliners, chairs, and sofas have made us a leading manufacturer of modern Scadinavian designs. We have four different collections of furniture—inspired by Norwegian heritage and design—to fit anyone’s style and comfort.  

Most of our recliners come in two sizes with multiple points of articulation. On the other hand, our modular sofas are customizable with features like number of seats, tables and chaise placement – all in the name of your family’s perfect relaxation position.   

Fjords products are made with only the highest quality materials, including top-grain leather, steel frame, and no-sag springs enveloped with cold cured foam. This high-quality engineering creates a longer lasting product compared to traditional (e.g., cheaper, lower quality) foam and springs.   

All of our products come with a warranty, adding yet another layer of comfort.    

At Fjords, our products are designed for every body and home.  

Become a Fjords Furniture Dealer Today

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